Sunseeker | Yacht Builder
British Heritage, Global Prestige
Sunseeker is one of the most recognisable yacht builders in the world, with roots firmly planted on the south coast of England. Founded in Poole, Dorset in 1969, the brand emerged from Britain’s long maritime tradition and quickly built a reputation for performance-driven motor yachts with unmistakable style.
More than five decades later, Sunseeker yachts are still crafted in Poole, where design, engineering, and production remain closely connected. This continuity is a large part of the brand’s appeal. While Sunseeker is a global name, its identity remains distinctly British, shaped by precision engineering, disciplined craftsmanship, and a focus on purposeful design rather than excess.
The Sunseeker Mission
Sunseeker’s mission is simple and consistent: to build luxury performance motor yachts that deliver an exceptional experience at sea.
The brand focuses on combining cutting-edge naval architecture with refined interiors and confident exterior lines. Every yacht is designed to be driven, not just admired, with handling, speed, and balance considered as important as comfort and finish.
Rather than chasing trends, Sunseeker aims to create yachts that feel relevant for years, not seasons. This philosophy has helped the brand maintain a strong following among experienced owners who value reliability, performance, and understated confidence.
What Sets Sunseeker Apart
Sunseeker occupies a unique space in the luxury yacht market, sitting comfortably between high-performance sport yachts and refined long-range cruisers.
What truly distinguishes the brand includes:
Performance at the Core
Sunseeker yachts are engineered to perform. Hull design, propulsion, and weight distribution are central to every model, resulting in yachts that feel responsive, capable, and secure even at higher speeds.
In-House Design and Build
Unlike many builders, Sunseeker controls most of the process internally, from hull construction to interior fit-out. This allows for tighter quality control and a cohesive design language across the range.
Timeless, Confident Styling
Sunseeker design avoids unnecessary ornamentation. The lines are bold but clean, modern without being aggressive, and instantly recognisable on the water.
Owner-Focused Layouts
Interiors are designed for real use, with practical flow, generous headroom, and layouts that balance privacy with social space. This makes Sunseeker yachts particularly appealing for both private ownership and high-end charter use.
Sunseeker Model Ranges
Sunseeker offers a broad portfolio, covering everything from sleek day boats to full superyachts.
Performance Series
Designed for speed and agility, the Performance range is ideal for owners who enjoy hands-on driving and dynamic cruising. These yachts are sporty, powerful, and unmistakably Sunseeker.
Typical size range: 55–75 feet
Manhattan Series
The Manhattan range focuses on flybridge cruising with a strong emphasis on comfort, space, and panoramic views. These yachts are versatile, making them popular for family cruising and Mediterranean charters.
Typical size range: 55–75 feet
Yacht Series
The Yacht range represents Sunseeker’s move into larger, more luxurious vessels while retaining the brand’s performance DNA. These models offer expansive interiors, multiple entertaining areas, and long-range capability.
Typical size range: 76–88 feet
Ocean Series
Designed around volume, openness, and lifestyle, the Ocean range rethinks traditional yacht layouts. Features like expansive beach clubs and innovative deck spaces make these yachts particularly appealing for warm-water cruising.
Typical size range: 90–100+ feet
Sunseeker Superyachts
At the top end of the portfolio, Sunseeker’s superyachts combine custom-level finishes with proven platforms. These yachts are built for owners seeking scale, presence, and long-distance capability, without losing the brand’s signature handling characteristics.
Typical size range: 100–160 feet+
Sunseeker and the Yachts and Living Perspective
Sunseeker appeals to owners who want more than surface-level luxury. It’s a brand chosen by those who value how a yacht feels underway, how it performs over time, and how confidently it holds its place in any marina.
For Yachts and Living, Sunseeker represents a balance of heritage, engineering, and modern luxury, a yacht builder that understands that true refinement at sea comes from design integrity as much as aesthetics.
Sunseeker Confirms Acquisition by Dalian Wanda
Sunseeker International is delighted to confirm following the approval by the relevant Chinese regulators, the acquisition of Sunseeker by Dalian Wanda Group completed on the 27th August 2013.
Sunseeker will remain a British company, headquartered in Poole and will maintain its existing primary production base in Dorset, along with its current workforce and infrastructure.
The existing management team will remain on the Sunseeker Boards and Robert Braithwaite, the founder of the company will continue to be involved in the business and remain as Group President. Robert and Sunseeker’s management team have made a significant reinvestment in the business, providing continuity and a strong platform for the new model programme currently being developed in Poole.
The new majority shareholder, Dalian Wanda Group, China’s largest premier commercial property and entertainment conglomerate, supports Sunseeker’s commitment to superior products and its premium brand, both of which will be further enhanced by their involvement in the business.
The news is fantastic for the business, the wider Sunseeker family, the motor yacht industry and will allow Sunseeker to expand its global base still further while retaining its current operational and manufacturing infrastructure at the headquarters in Poole.